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About Isabella Mendes

Architecture,
image and

work I work.

 

My work spans architecture, 3D visualization, motion, and spatial design. I've animated immersive installations, built renders that translate a brand's identity into physical space, and developed AI-assisted workflows to push what's possible within a production timeline.

I'm drawn to projects where image and experience overlap. Retail environments that tell a story. Immersive spaces that make people feel something. Visuals that do more than document — they persuade, they set a mood, they make an idea feel real before it exists.

I'm also genuinely curious about tools and technology, not just as a means to an end, but as creative material in their own right. Learning a new pipeline, experimenting with generative AI, understanding how a game engine handles light: that's the part of the work I find endlessly interesting.

I hold a BArch in Architecture and Urbanism and an MSc in Urban Studies, both from the Federal University of Rio de Janeiro, where my research focused on digital representation and immersive virtual environments.

I have a genuine interest in projects where image and experience intersect. Retail environments that tell a story. Immersive spaces that evoke something. Visuals that don't just document—that convince, that create an atmosphere, that make an idea seem real before it exists.

I hold a bachelor's degree in Architecture and Urban Planning and a master's degree in Urban Planning, both from UFRJ (Federal University of Rio de Janeiro), with research focused on digital representation and immersive virtual environments.

Trajectory

Where I've been.

2024–present

Arquiteta Pleno & Artista 3D — B.CO Arquitetura, Rio de Janeiro

FAU-UFRJ, Rio de Janeiro

Architectural design, advanced visualization, and AI integration.

2023–2024

Product Designer — XMACHINA (LLC), Los Angeles

FAU-UFRJ, Rio de Janeiro

XPERIA: Ocean Journey · HistoryMiami · SUMAC

2021–2023

Arquiteta — B.CO Arquitetura, Rio de Janeiro

FAU-UFRJ, Rio de Janeiro

FARM Rio · Zee.Now · Zee.Dog · Oficina Muda

2018–2019

Estágios em Arquitetura

FAU-UFRJ, Rio de Janeiro

MPRJ · Marco Milazzo Arquitetos · Isabelle Cassani Arquitetura

2022–2024

Mestrado em Urbanismo — PROURB/FAU-UFRJ

FAU-UFRJ, Rio de Janeiro

CNPq scholarship. Dissertation: "Reinterpreting the city: exploring the potential of geometric modeling in Praça XV de Novembro". Defended in June 2024.

2017

Intercâmbio Acadêmico — Politecnico di Milano

FAU-UFRJ, Rio de Janeiro

Arquitetura e Urbanismo

2013–2019

Graduação em Arquitetura e Urbanismo — FAU-UFRJ

FAU-UFRJ, Rio de Janeiro

Final Project: "Immersion and Representation: an analysis of representational media in architecture"

Philosophy

How do I

I think.

36UCSIZHIcMe5bZH44qWE2.webp

01

Rigour with purpose

I begin with research and end with a detail that matters. The technique serves what the space needs to communicate.

02

Image as an argument

A good image doesn't document an idea. It makes the idea inevitable.

03

Technology as material

Digital tools are not ends in themselves. They are instruments for expanding the imagination and communicating visions.

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